We developed a comprehensive digital strategy to help launch J Lo Beauty exclusively at Sephora. We helped develop the social launch plan, and recruited the J Lo Beauty team a full time team member to execute the plan beyond launch. Our team worked on launch assets, video editing, Instagram launch content, product reveal and digital storytelling. 

details /

personal brand social and digital strategy 

the brief /

J Lo Beauty

INCREASE
IN REACH

INCREASE IN
FOLLOWING IN 1 YEAR

TOTAL NETWORK
REACH

services provided /

Digital Strategy, Social Launch Strategy, Team Recruitment, Social Content Strategy, Video Editing